Serebro was formed in 2007, consisting of Marina Lizorkina, Seryabkina, and Elena Temnikova as a submitted proposal for consideration by Channel One Russia for the Eurovision Song Contest 2007.

The concept began as a proposal for Channel One Russia for a new Russian entry into the Eurovision Song Contest 2007.

Despite original indications that the concept was for a solo singer, it morphed into a group around the former Star Factory participant Elena Temnikova who was paired with two newcomers: Marina Lizorkina and Olga Seryabkina.

Soon after the Eurovision contest, Serebro released "Song #1" as a single CD, which contained 13 different versions of "Song #1" marked by colours, as well as an extended version of the video. The song was a commercial success worldwide, particularly in European markets.

The song charted in countries including Russia, Switzerland, Germany, Ireland and the United Kingdom.

On , Serebro performed at the contest and placed third in a field of 24 musical acts from competing nations, scoring 207 points.

Serebro later said: "We are happy because of our third place.

; English translation: Silver) (Stylized as SEREBRO) is a Russian girl group formed by their manager and producer Maxim Fadeev.

The group currently consists of members Olga Seryabkina, Katya Kischuk, and Tatiana Morgunova.

Some of their music videos have led to controversy in the media, including "Mama Lover" and "Mi Mi Mi".

In early 2007, producer Maxim Fadeev began preparing a concept for a new band titled Serebro.

The band's second album, called Mama Lover, proved to be much more successful.